Websites & digital experience
Strategy, design, and builds that help people register, learn, and trust you
Websites & digital experience
Systems that educate, engage, and convert
Your site should do more than look polished—it should help people take the next right step: RSVP, enroll, renew, donate, or find the standard they need. We connect user experience (UX) and user interface (UI) with engineering to the realities of your programs, not a generic template.
That means thoughtful content management system (CMS) choices, honest integration scope, and responsive experiences that hold up on phones during event week. We stay close to the journeys your members and learners actually follow—so the digital layer supports your mission instead of fighting it.
Accessibility
Built in from the first sketch—not patched in at the end
We treat web accessibility as a quality bar for user experience (UX), visual design, and front-end code—so people using keyboards, screen readers, or zoom aren’t an afterthought.
Expect patterns aligned with the Web Content Accessibility Guidelines (WCAG), sensible semantics, and testing that respects real assistive technology—not checkbox compliance theater.
Platforms
Next.js & Strapi, or WordPress—chosen for your team
We often pair React (typically Next.js) with Strapi as a headless content management system (CMS) when you want a fast, flexible public site and structured content exposed through application programming interfaces (APIs).
When editors need an all-in-one publishing rhythm, we deliver WordPress with themes and blocks suited to your workflow. The right stack is the one your staff can sustain.
How we can help
Digital experience capabilities
Strategy & structure
We align structure with how your programs actually run—so navigation, content types, and key journeys (renewal, registration, learning) stay coherent when traffic spikes or seasons change.
What this can cover
- Discovery workshops tied to program and conversion goals
- Information architecture and navigation models
- Content strategy and modeling for your content management system (CMS)
- Journey mapping for registration, learning, and membership paths
User experience & user interface (UX & UI)
User experience (UX) and user interface (UI) work that reduces friction for real tasks—on phones during event week, at the desk, and for first-time visitors who need to trust you fast.
What this can cover
- User experience (UX) design and prototyping
- User interface (UI) design and reusable design patterns
- Responsive layouts and component-based thinking
- Design specs and handoff for development
Build & connect
We implement with stacks your team can sustain—commonly React and Next.js with Strapi when you want a flexible front end, or WordPress when editors need a familiar publishing loop—plus honest integration scope to customer relationship management (CRM), association management system (AMS), and learning tools.
What this can cover
- React-based sites (commonly Next.js) with Strapi as a headless content management system (CMS) when you need a flexible front end
- WordPress builds when editorial teams want a traditional CMS
- Integrations with CRM, AMS, registration, and learning tools (as scoped)
- Registration, membership, and merchandise flows
Measurement & quality
Launch is not the end of the story. We set up search engine optimization (SEO), analytics, and performance practices so you can see what works—and we test across browsers and devices so critical flows stay dependable.
What this can cover
- Search engine optimization (SEO)
- Website analytics setup, event tracking, and reporting hooks
- Cross-browser and device testing
- Page load and Core Web Vitals–oriented performance optimization
- Analytics and funnel reviews against your stated goals
Key terms
Quick reference
Language we use when planning websites & digital experience—clear definitions so stakeholders stay aligned.
Responsive design
Layouts and components that adapt to screen size so your site works well on phones, tablets, and desktops—critical when most visitors browse on mobile.
User Experience Design
The practice of understanding why, what, and how people use your digital properties—and shaping flows so they can complete real tasks with less friction.
User Interface Design
The visual and interactive layer: typography, color, components, and states that make tasks clear, efficient, and on-brand.
Content Management System
Software for creating and maintaining digital content—either headless (content via application programming interfaces (APIs), often paired with React) or traditional (e.g. WordPress).
Web accessibility
Design, code, and content practices so people with disabilities—including those using assistive technology—can use your site effectively; we align work to Web Content Accessibility Guidelines (WCAG)–oriented standards.