Branding is one of those terms that is thrown around that causes a lot of confusion. Most business owners think that branding is just the logo, name, colors, etc. However, branding is your customer's gut feeling or perception towards your brand. Branding is trust. When clients trust your brand they become your biggest fans, are willing to pay higher prices and spread the word about you.
At Enlightenment Design we help create a branding strategy in which we create an identity for your business that is geared towards your target audience. This in return helps position your business to provide clear messages and create business growth.