Branding

Turn your customers into fans

Be recognized!

Branding is one of those terms that is thrown around that causes a lot of confusion. Most business owners think that branding is just the logo, name, colors, etc. However, branding is your customer’s gut feeling or perception towards your brand. Branding is trust. When clients trust your brand they become your biggest fans, are willing to pay higher prices and spread the word about you.

At Enlightenment Design we help create a branding strategy in which we create an identity for your business that is geared towards your target audience. This in return helps position your business to provide clear messages and create business growth.

Our offerings

Visual Identity

Logo Design

Custom Typography

Color Palette Selection

Logotype

Brand Elements

Marketing Collateral

Copywriting

Banner Ad Design

Brochures

Website Design

Packaging Design

Posters

Strategy

Brand Strategy

Website Audits

Brand Execution

Information Architecture

Definitions

  • Brand Identity — The outward expression of a brand, including its name, trademark, communications, and visual appearance
  • Audience — The group to which a product, service, or message is aimed; also called the target audience
  • Positioning — The process of differentiating a product, service, or company in a customer’s mind to obtain a strategic competitive advantage; the first step in building a brand